Services offering numerous online collaborations and, equally as important, workflow automation are increasing in use, largely due to their ability to provide prompt access to accurate and manageable data and information. New intuitive software and mobile applications, says Kenny Slaught, give investors and builders a wider selection of lending and borrowing leads across a variety of real estate asset classes and geographies. Having been in the market for less than ten years, crowdfunding portals have rapidly grown over 150 firms nationwide, specializing in real estate. In 2017, approximately 7% of the U.S population is an accredited investor. In a highly urban setting like Southern California, this number nears 20%. Software platforms, such as CrowdEngine, RealtyShares, CrowdForce, among others, made it possible to legally raise money from the general public, with some going as far as attracting 90% of equity requirement through direct funding contributions.